By Rian Hughes, Alex W. White, Margo Chase, Ron Miriello
A selection of 500 nice emblems critiqued by way of a panel of the world over acclaimed designers
In Really stable emblems Explained, a few of today's best artistic minds critique and appraise over 500 examples of really remarkable trademarks, and clarify what makes them paintings. The perception supplied by way of those 4 remarkable editors is - just like the emblems themselves - succinct, particular and potent. Their reviews supply a unprecedented and insightful glimpse into the internal workings of good layout, and provide a brand new figuring out that's immeasurably priceless to a person operating in the inventive fields this present day.
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Additional resources for Really Good Logos Explained: Top Design Professionals Critique 500 Logos and Explain What Makes Them Work
The gray and green are appropriate-fresh but reliable, not too hip orwhimsical. '" "A letter 'i' can be abstracted into a figure and a computer console. " 39 Really Good Logos, Explained Creative lirm PS Cali, Inc. Creative lirm Turner Duckworth Design Los Angeles, CA London,UK Client Renata Helfman Client Industry Retail Industry Food Creative lirm HlghwaY77 Design Northford, CT Creative lirm Espial Johannesburg, South Africa Client Self Promotion Client Vukani Industry Design Industry Gaming The Fresh Olive Company 40 Chapter 1: Loud & Proud "I love the hand-drawn flow of this script.
The squiggle isn't quite a brain, so MASALA it can't be used on its own without the type. That's too bad! Addingthe drop shadow is a nice touch that makes a 2-D object seem to be 3-D. " "What agreat opportunity for lettering with some spirit and exoticism! The mark here feels very 'computer layered' and not well related to the type. The type feels stiff and static when it could move and play with much more grace and character. "I didn't immediately see that as a floating brain,just a scribble. " "There are so many wonderful references that could have been used forthis.
It's fun and funny and great as part of the Dogstar holiday series. " "I'd love to see how this one was applied. It's an aggressive mark that seems perfect for the motorcycle market. " "This logo has a beautiful balance of positive and negative-the eyes and nose have a similar weight, shape, and characteras the clover's 'inlets' and stem,giving it a stylistic cohesion. "This bouncer is precisely the kind of guy I'd want to protect my hog. " "If you don't seethe stem as a tongue, you may not see the dog at all.