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Kazaaam! Splat! Ploof! The American Impact on European by Sabrina P. Ramet, Gordana Crnkovic

By Sabrina P. Ramet, Gordana Crnkovic

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Additional info for Kazaaam! Splat! Ploof! The American Impact on European Popular Culture, since 1945

Example text

97 Altogether, the attitude of French intellectuals toward American mass culture is quite out of step with that of young people who do not seem to care so much for “high culture” and have been raised on mass culture. Young people are americanized, not in the sense that they have lost all Frenchness but that this culture has been profoundly altered. One anecdote will illustrate what I mean. My grandson, about seven, wanted to go up Notre Dame tower, so we went. As we got to the top, I pointed to a gargoyle and was about to explain what it was.

He added, “France should never have backed such a project. This country must stand for universal cultural values, not universal nonvalues. I believe every Frenchman carries in him a notion of the dignity of France and of its past achievements, and that is part of the reason Euro-Disney is less popular than expected. 48The French government and the Disney people tried to allay these fears. ”49But his claims proved illusory. The Disney people thought this whole argument about American cultural imperialism was irrelevant.

In 2000, there were more than 580 channels broadcast in the EU by terrestrial, satellite, or cable. 5 million broadcast hours a year. About fifty of the channels target countries other than the country of origin, usually by satellite. 13 The striving for greater economic and political unity in Europe was a major catalyst for the new regulations that encourage broadcasting across frontiers and the retransmission of one nation’s programs in another. ” In addition, the preambles to both the directive and the convention note that broadcasting is one manifestation of a more general principle-the freedom of expression enshrined in Article 10(1) of the Convention for the Protection of Human Rights and Fundamental Freedoms, to which most European nations are signatories.

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