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Creative Business: The Making of Addictive Stories by Paul Nero, Neeta Patel

By Paul Nero, Neeta Patel

What do Elvis Presley, Dungeons and Dragons, Agatha Christie, Coronation highway and megastar Wars have in universal? they're enduring and profitable company houses - moving via time, throughout media. even if it is a publication, television convey, machine online game, movie or track, and even if it really is 50 years previous or was once created final week, a few tales, characters and phenomena are fleeting in our collective moral sense and a few move the try out of time. simply how have those tales tailored because the years pass by means of? What works? What does not? And why? And simply what is in shop for brand new content material because it competes to construct a devoted viewers? inventive enterprise takes a extensive view of a few profitable media content material, digging underneath the skin to discover the subjects of the long-lasting and the serially winning. those are the artistic, addictive tales introduced jointly in a must-read e-book for anyone attempting to create a profitable artistic estate.

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28 Creative Business FROM LITTLE ACORNS Not all content has the magical spice that makes it addictive. Producing great creative content is a collaborative art, which begins with a compelling idea. But so much can go wrong along the way in the attempt to develop it into a successful business. Sure-fire hits are myths. Nobody has a guaranteed formula for producing addictive, quality content that finds an audience every time. Indeed, many producers abhor any search for a formula, believing it to be detrimental to true originality.

A movie made for a comparatively low budget, which hits a resonant note and achieves critical and commercial success. These achievements, being rare, gain disproportionate levels of critical interest. They come round about once every two years. These movies have much more structure than their failing dramatic 42 Creative Business contemporaries. And structure is something that audiences understand. Far from failing to be original, the creatives have examined a basic business tenet – audiences seldom buy things they do not understand.

Seems ironic, considering the importance of merchandise to Chaplin’s successors almost a century on. But at the time, the film was all, and even the bosses agreed. Adolph Zukor, president and founder of Paramount, who at one point considered joining Chaplin’s United Artists, supported performers in their battle to wrest control, but said creativity must be countered with a business approach. He told Chaplin: You have every right to get the full benefit of your efforts because you are artists!

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