By Philip Kadubec
Every thing crafters want to know to make money--revised and updated
* effortless to learn, jam-packed with useful knowledge and interesting tales * up to date info on online marketing and branding
Craftspeople and hobbyists will welcome this new version of a favored publication. finished and necessary, Crafts and Crafts indicates supplies recommendation on every thing had to reach the craft-show market. Easy-to-follow directions make it a snap to choose the easiest indicates to wait, create an beautiful sales space, and provide reliable customer support. each one bankruptcy within the top-selling guidebook has been thoroughly up to date to mirror contemporary adjustments within the craft international and the booklet contains new details on branding, growing items which could compete in todayвЂ™s market, promoting on the net, and taking promotional photographs, in addition to growing new advertising recommendations for pricing and relocating item.
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Additional info for Crafts and Craft Shows: How to Make Money
If that’s the case, reevaluate your show schedule. You may be in a rut, doing the same shows year after year out of habit, but not necessarily because they generate the most net income. Such circumstances can impact negatively on your selling ability. Pay attention to the pressures under which you are selling yourself and your product. How is it affecting you? Among serious professionals in the business, unless you do at least twenty shows a year, you’re considered a dilettante. That doesn’t mean you should start by doing that many shows.
And his point is well taken. It is not until the customer looks inside your booth that your product is defined. Once the customer steps inside, it is up to you and your product to keep her there. So, for example, we always placed our largest and most colorful baskets at the front of the booth. We also kept a scrapbook with photos of us in every phase of production. It helped sell baskets because, in crowded conditions, it kept the customer interested and it verified that we made the product and that the baskets were truly original.
We solicited their ideas and redesigned accordingly. The idea for a number of our baskets came from someone with a particular need. We had designed a jewelry tray that we thought was very pretty. It didn’t sell. Then one day a customer picked it up and pointed out that slightly enlarged and with two dividers it would make a beautiful utensil tray for outdoor picnics and barbecues. We made the change and over the years we must have sold a few thousand. Whenever that happened, if the basket turned out to be a financial success, we sent the customer who had suggested it a free basket as a thank you.