Xue Er De -Fen Library

Sales

Contemporary Wine Marketing and Supply Chain Management: A by Daniel J. Flint, Susan L. Golicic, Paola Signori

By Daniel J. Flint, Susan L. Golicic, Paola Signori

Drawing on over 2 hundred interviews and visits with vineyard vendors, executives and bosses from over a hundred businesses in 5 international locations, specialists throughout advertising and marketing and provide chain administration study winning advertising and marketing frameworks as they follow to growers, wineries, vendors and retailers.

Show description

Read Online or Download Contemporary Wine Marketing and Supply Chain Management: A Global Perspective PDF

Similar sales books

The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.

More than five million companies have profited from this targeted step by step advertising method. the last word advertising Plan, third variation exhibits you the way to place jointly the main promotable message attainable for any services or products. full of functional, no-nonsense principles that assist you place your product, construct buzz and become profitable, this up to date version contains improved assurance on web marketing.

Secrets of Great Sales Management, The: Advanced Strategies for Maximizing Performance

Fortune teller. Psychologist. monetary analyst. those are only some of the roles revenues managers needs to play whereas ensuring the revenues workforce has what it must shut bargains. In an financial panorama the place enterprise recommendations shift nearly day-by-day, it is all a revenues supervisor can do to maintain abreast of latest advancements.

New Online Retailing: Innovation and Transformation

The authors describe intimately what makes today’s on-line retailing diverse and supply 8 important luck components for the recent new release of net revenues. in response to across the world well-known most sensible practices, it turns into visible what makes on-line outlets profitable. The authors pull jointly “lessons discovered” from the final 10 years, and provides readers a travel of the way forward for on-line promoting.

Extra resources for Contemporary Wine Marketing and Supply Chain Management: A Global Perspective

Sample text

The director had a clear and passionate vision for the future as he looked forward to reaching a four-million-bottle mark so that his size would place him in the top five of his distributors, allowing his wine to get the attention it needed and access markets he targeted. Wine Macromarkets We can think of markets for wine in many ways. Many wineries do not take advantage of the ways markets can be viewed. Because of that, they wind up competing head-to-head within crowded markets using strategies and tactics similar to those of their immediate competitors.

There are relationships between a winery’s image, its source nation, and the images of its brands. In this case, we focus simply on how country of origin works. If a consumer desires a high-quality Brunello, for example, then it is important that the wine come from Italy and possibly even only the Montalcino region. For this reason, high-quality wines from this region highlight their location and even the DOCG (Denominazione di Origine Controllata e Garantita) designation. We will discuss this appellation system in greater detail when we discuss brand positioning in chapter seven.

As of June 2014, his Michael Mondavi Family Estate winery facility had been sold, and the family was actively looking for a new location in the region to establish their presence, all the while remaining focused on the existing customer base and wine club membership. 32 ● Contemporary Wine Marketing and Supply Chain Management Michael is one of the more well connected and respected winery executives in the industry, and in fact he helped us make additional connections in Italy. However, he and his organization clearly represent first and foremost a strong customer orientation, constantly seeking input and feedback so that not only do they produce outstanding wines, they remain connected with consumers throughout the industry.

Download PDF sample

Rated 4.30 of 5 – based on 5 votes