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Click.ology: What Works in Onlline Shopping and How Your by Graham Jones

By Graham Jones

On-line procuring maintains to develop at an excellent fee: in 2012, greater than $1 trillion used to be spent in on-line shops by myself. the character of procuring is significantly altering, yet with so little info on how most sensible to engage with on-line shoppers, how are companies to succeed?

With Click.ology, net psychologist Graham Jones has stuffed that hole. via years of study into web psychology and on-line buyer conduct, Jones has written the 1st how-to of its style for on-line companies. along with his C.L.I.C.K. procedure, companies will examine the the most important ways that on-line buying differs from conventional brick-and-mortar salesmanship and the way to tweak their web pages to prevent the scary "abandoned procuring cart." Jones tackles difficult mental matters reminiscent of priming shoppers for a definite rate aspect and the social point of on-line buying in a manner that makes his ideas effortless to enforce. as well as those crucial assistance, Jones investigates the fast moving way forward for ecommerce and what companies can do to stick prior to the sport. In a web global the place buyers make their offerings in an issue of seconds, Click.ology distills the necessities each corporation within the on-line economic climate must understand so as to flip clicks into dollars.

Graham Jones is an online psychologist who is helping companies comprehend the net habit in their buyers and site viewers. He was once one of many first psychologists on this planet to begin investigating the best way human habit has tailored to the net international. He lives within the uk.

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Additional info for Click.ology: What Works in Onlline Shopping and How Your Business Can Use Consumer Psychology to Succeed

Sample text

In consultative selling, salespersons fulfill three primary roles: strategic orchestrator, business consultant, and long-term ally to the customer. 5. Describe the three primary roles fulfilled by consultative salespeople. The three roles are strategic orchestrator, business consultant, and long-term ally. As a strategic orchestrator, salespeople coordinate the use of the sales organization’s resources to satisfy the customer. As a business consultant, the salesperson becomes an expert on the customer’s business and educates the customer on how his or her products can benefit the customer.

8. How important is teamwork between the customer and the sales organization in practicing consultative selling? How does teamwork within the sales organization factor into consultative selling? 9. Is adaptive selling as important in domestic markets as it is in international markets? 10. Discuss the final step of the sales process (enhancing customer relationships) as related to the continuing evolution of personal selling. BUILDING PROFESSIONAL SELLING SKILLS 1. Situation: Assume you are a salesperson for a packaging manufacturing company that supplies retail stores with custom-imprinted shopping bags.

1 Stimulus Response Approach to Selling Salesperson Provides Stimuli: Statements Questions Actions Audio/Visual Aids Demonstrations Buyer Responses Sought: Favorable Reactions and Eventual Purchase Continue Process Until Purchase Decision The salesperson attempts to gain favorable responses from the customer by providing stimuli, or cues, to influence the buyer. After the customer has been properly conditioned, the salesperson tries to secure a positive purchase decision. Module One Overview of Personal Selling 11 an ethical dilemma Rachel Duke sells advertising for her college newspaper.

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