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Christian Dior and I by christian dior

By christian dior

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By Having made the necessary contacts with the press, I now had to meet the professional buyers and their backers. As the date of my opening had been comparatively late in the season, a good many of the American buyers had already left Paris, after placing all their orders. But the furore created by the first collection of a new Couture House induced them to return. I knew practically none of them personally, though of course some of their names were familiar to me Magnin, Harry Blum, Hattie Carnegie, the celebrated team of Miss Frankau and Miss Daube from Bergdorf Goodman, Leon Schmulen who represented Bendel, and Miss Catlin, the buyer at Marshall Field.

His verdict with beating hearts, visit of dog Jacinthe ^Ye awaited his knowing pronouncements and style were infallible. Fortunately he gave us his approval, and suggested several improvements of detail, such as covering the Boutique walls in toile de Jouy and lavishly scattering hatboxes, inscribed with our name, on tops of cabinets and wardrobes and in odd corners. It was an inspiration: the seemingly casual air brought the whole place to on matters of taste life. Carried away by the subject of my decorative schemes, I my actual feelings at the moment when I presented the public with the first dresses bearing my name.

Was to show my collection had not worried about publicity stituted for taffeta, faille, duchesse satin Inexorably, the date when I approached. Intentionally I but trusted to a few loyal friends to get the Dior talked about in Paris. The intellectual new House and of social stand- CHRISTIAN DIOR AND I Mme ing of Comte Etienne de Beaumont and Larivire, and the enthusiasm which Marie-Louise Bousquet, Christian Brard and several friends of the press, such as Mme H61ne Michel de Brunhoff, Paul Caldagus, and James de Coquet, managed to communicate to others, aroused a fever of popular curiosity, from which, all at once, I recoiled in Lazareff, alarm.

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