Book Yourself Solid: The Fastest, Easiest, and Most Reliable by Michael Port

By Michael Port

The hot variation of the bestselling company improvement guide
Book your self sturdy, moment Edition finds why self-promotion is a serious issue to good fortune, providing you with a special viewpoint that makes this advisor even more than a typical "how to" handbook for buying extra consumers and elevating a enterprise profile.
Book your self reliable, moment Edition helps you to undertake the fitting promotional viewpoint and gives the ideas, ideas, and abilities essential to get extra consumers and bring up earnings. via verbal and written workouts, you'll become aware of the keys to constructing a powerful advertising plan and model image.* positive aspects specified, custom-made, up-to-date social media advertising and marketing innovations for carrier pros* offers new pricing versions and revenues recommendations for less complicated promoting* can provide clean networking and outreach recommendations certain to take merely mins an afternoon* bargains new sturdy product release suggestions and strategies for growing immediate expertise* writer a New York Times bestseller, television character, and hugely well-known expert speaker

Get the confirmed instruments you could implement this day with Book your self good, moment Edition, and watch your small business develop exponentially!

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Additional info for Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

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Is your sales force organized to reflect the buying practices and processes of your key customer segments? Is it effective for your salespeople to call on multiple buyers Page 21 at the same account, or should you specialize the sales force by customer or customer segments? Do your sales managers have the appropriate spans of control and authority to act? [ ]Do you give the sales force a process to classify both prospects and existing customers? [ ]Does your compensation program reward the achievement of specific strategic goals?

The design of the various programs used to manage and motivate should be aligned with and reinforce the three drivers of the sales system (well-defined opportunities, clear strategy, and a solid understanding of company capabilities). A holistic view of performance management is required to address the joint needs of the company and the salesperson. Although pay and benefits represent the most significant dollar investments in salespeople, the other levers of performance management should also be recognized and fully optimized.

We are, of course, concerned with our customers' loyalty and with selling them our traditional services, but our key goal is to ensure profitable revenue flowing from greater use of our new and improved services. We must be different from our competitors. They are often more nimble and able to exploit our slow market response. We must get closer to the customers to understand better how they might use our services. Our culture will have to change. That means we might also have to change the type of salespeople we hire and the sales compensation program that motivates them.

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