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Basics Typography 02: Using Type by Michael Harkins

By Michael Harkins

Basics Typography: utilizing variety offers scholars with a accomplished advent to the topic of Typography. What typography is (and what it isn't), how and whilst to exploit it, and the way to refine typographic etiquette are all coated during this crucial reference ebook. This publication is a key introductory textual content for undergraduates learning photograph layout and visible Communication, and for all students with an curiosity in Typography.

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Extra resources for Basics Typography 02: Using Type

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Opposite The influence of Swiss graphic design and the pioneering work toward grid systems from the likes of Josef Müller-Brockmann still resonate today. Here an eight column grid has been used to help give structure to this poster. Designers such as Joseph MüllerBrockmann and Karl Gerstner took this further still with their manifestos and theories of the grid, its use and application. These became manuals for methodologies of producing and working with grid systems, from the division of horizontal and vertical space relative to the page and areas for text and image matter, to the metaphysical concept of the grid as a programme or holistic discipline that could be used for problem-solving in design.

They may produce models or maquettes of their designs – much as we do. However, architects would not normally build life-size models of the buildings that they design, clad with the correct facing stone and with functioning details such as windows and doors. Yet, as typographers and graphic designers, that’s almost exactly what we do when we produce good quality mock-ups of our work. We may be using the correct text, and the appropriate font and images. We may have specified the exact colours for the design scheme.

How the work is to be printed will pose a certain amount of constraint on the sizes selected for design. It is within these print sizes that printed pages must be planned. From business cards to posters to books (and everything in between) it makes sense to know how the work will eventually be produced before selecting the appropriate format for design. This not only has a bearing on aesthetic considerations but may also have some impact on ethical or environmental concerns too, in terms of the amount of waste generated, for instance.

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