By Michael Harkins
Basics Typography: utilizing variety presents scholars with a complete advent to the topic of Typography. What typography is (and what it isn't), how and whilst to exploit it, and the way to refine typographic etiquette are all lined during this crucial reference publication. This ebook is a key introductory textual content for undergraduates learning photo layout and visible Communication, and for all students with an curiosity in Typography.
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Additional resources for Basics Typography 02: Using Type
There are important considerations to make between the balance of content, context and form when designing. However, awareness of the audience or readership of the intended work should not be overlooked or underestimated. Great design does not just communicate clearly but also effectively and efficiently. Knowing your audience, or more correctly, anticipating how your audience will perceive your work, may take some time to develop as a designer, but it is an aspect of design that should never be taken for granted either.
After all, you would expect an architect to know something about construction, materials, building regulations, stresses and loads, wouldn’t you? 2 Planning your work Paper The success of a typographic design benefits from and in many cases can largely depend on the considered selection of substrates. The term ‘substrate’ is used to refer to any material that is used for printing on. In the majority of cases, this will be paper or board (card). If we work directly on a computer, the chances are that we will print our work onto bright white laser and inkjet papers.
Due consideration was given to paper, boards, printing processes, format and binding, as well as to concept and design. indd 51 These represent only a few questions that we might ask of the design, but they shouldn’t come as a surprise to students of graphic design and typography. After all, you would expect an architect to know something about construction, materials, building regulations, stresses and loads, wouldn’t you? 2 Planning your work Paper The success of a typographic design benefits from and in many cases can largely depend on the considered selection of substrates.