By Gavin D. T. Ambrose, Neil Leonard
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Extra resources for Basics Graphic Design 03: Idea Generation
Their work, be it identity, film or print, has a signature of creativity and imagination that is both informative and playful. Are there any processes you have developed to help kick-start the idea generation process? Thinking about things a lot. Working all the time on trains, in pubs, in the bath, when walking about…You need to get lots of references, keep feeding your brain with film, art, music and discussion. We often sit down around a table to discuss a project with very little to go on, and then get up an hour later with loads of possible ideas.
I get very excited about ideas, like a child, but I do that about bad ideas as well! The key moment is when you show it to someone else and you really want them to like it. If they don’t get it, you want to convince them – that’s when you know in your heart it’s a good idea. What are the most effective ways to communicate your ideas? If the idea is good, you can usually tell someone about it without any visuals. Do you ever have creative blocks, and if so, how do you overcome them? Often. Just keep working away.
This information will help you better understand your relationship to the brief, and through this think about how the audience may be similarly affected. Divergent thinking is the process of considering as many options as possible – these may arise from tangential thinking, lateral thinking or mind mapping, but often begin as a free-flowing exercise that takes place over a short period of time. One example would be to create as many logos for a fast food chain as you can in one hour, to push the boundaries of your creativity.