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Basics Graphic Design 03: Idea Generation by Gavin D. T. Ambrose, Neil Leonard

By Gavin D. T. Ambrose, Neil Leonard

Strong layout starts off with stable principles, generated in line with a given layout short. profitable visible results can simply be arrived at in the course of the iteration of serious rules, pushed via study that may eventually give you the dressmaker with a variety of power layout recommendations. fundamentals photograph layout 03: suggestion new release explores the several ways that the fashion designer can generate principles. attention is given to viewers, context and fabrics in addition to the various degrees of concept new release, from the macro to the micro; from mind storming to extra centred, selective and strategic structures.

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Ordinary objects such as keys, badges and plectrums are given magical status in this trompe l’œil (see page 70) publication. This design cleverly foregoes the clichés often associated with foiling (for example, car badges) and creates an object of subtle beauty. Tiny objects become extraordinary. 12 Radical thinking encourages you to consider and voice the most extreme solutions to a problem, regardless of their feasibility or any potential problems. These solutions may not lead to concrete ideas, but will help examine exactly what the problem is by defining in the broadest (and most uninhibited) terms what the solutions are.

These questions can all be answered with similarly farfetched answers, but eventually you will find threads that lead to viable resolutions. The value of po is to allow intermediate, obscure, or even silly ideas to form in order to allow subsequent ideas to follow. Edward de Bono De Bono is a widely respected proponent of approaches to thinking. His methods, including lateral thinking, have been adopted around the world. Many of his techniques are based on the idea that creativity is something that can be learned, rather than being instinctual.

As a concept is an idea devised to solve a design problem, you should turn the brief into a set of tasks and set parameters and objectives that will guide you through the process. Once your concepts are firmed up you should consider ways of testing them; this can involve interviews with audience members, materials analysis and investigating the marketplace. This will not only solidify your concepts, but can also open doors to new areas of investigation. Your concepts can then be demonstrated as models, drawings or maquettes.

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