By Realtor Magazine, Christina Hoffmann Spira, Mariwyn Evans
Ideal for agents, brokers, and different genuine property execs, this convenient consultant brings jointly the simplest principles from years of enormously functional lists and checklists released in REALTOR journal. This sensible, distinct advisor is ideal for studying the company of genuine property and perfecting the easiest and finest strategies and methods for supporting your actual property profession and company develop.
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Additional resources for 1200 Great Sales Tips for Real Estate Pros
There’s no faster way to lose someone’s trust than if your actions contradict your words. 6. Do good things early and often. If you make a habit of rewarding and praising people, they’re less likely to question your motivation. com), Cambridge, Mass. 20 1,200 Great Sales Tips for Real Estate Pros Phone-Free Prospecting Feel sidetracked by the no-call rules? The rules limit your prospecting ability only if you let them. You can achieve success in prospecting using e-mail or snail mail. Here’s how to initiate personal contact without a telephone: ■ Send regular e-mail messages or letters to friends, family, neighbors, and past customers reminding them that you’re actively engaged in the real estate business.
Reaccessorize. Include a healthy plant in every room; the camera loves green. Energize bland decor by placing a bright vase on a mantle or draping an afghan over a couch. 8. Keep the home in shape. You want buyers who liked what they saw online to encounter the same home in person. com), Concord, Calif. 6 Ways to Get Positive PR Get reporters to tap your associates’ expertise to explain the world of real estate. Positive PR lends your brokerage a lot of credibility. Here’s how to encourage reporters to call: 1.
Be tactful when you touch base. Ask how they’re doing and inquire whether there’s anything you can do for them. Many real estate professionals fail to follow up, fearing they’ll hear complaints. Consider complaints an opportunity to solve a problem. 6. Follow up with those who’ve recently called you to inquire about a listing. They fall into another exception category. You can call them for up to three months after their query. People who’ve signed in at an open house or called a property information hotline also can be called within the same time frame.